Main Street Digital

Main Street Digital

Main Street Digital is a six-part series designed to expand your knowledge and increase your digital marketing presence.

By Orange County Inland Empire SBDC

Date and time

April 2 · 3pm - May 7 · 5pm PDT

Location

Online

About this event

Main Street Digital is a six-part series designed to expand your knowledge with hands-on instruction that will position you to increase your digital marketing presence.

After completing the program, eligible participants may apply for a County of Riverside grant of $1500. The training program includes six two-hour cohort workshops. Participants must attend all sessions to be eligible for the grant.


Session 1 — April 2: Building a Digital Presence

  • Understand the critical components and standards for a great online presence
  • Learn about Google Analytics and how to leverage insights to grow your business
  • Review case studies of businesses with a successful online presence

    Session 2 — April 9: Digital Marketing
  • Learn how to set up and optimize Google Business and your website for lead generation
  • Explore great reputation strategies to have your customers drive a strong online reputation
  • Analyze competitors online to maximize strengths and shore up weaknesses
  • Optimize your website with the right keyword strategy

    Session 3 — April 16: Social Media Marketing
  • Identify the strongest social media platforms for your business
  • Customize and personalize social media automated messages to your potential customers
  • Learn social media tips to increase discovery of your business

    Session 4 — April 23: Establishing Your Business Reputation
  • Take action to grow and leverage your business reputation
  • Learn how to turn bad reviews into positive interactions for your business
  • Explore review sites and the art of choosing the right ones for your business

    Session 5 — April 30: Developing Your Market Strategy
  • Tie it all together into a comprehensive market strategy
  • Develop a buyer persona for VIP customers
  • Create an overall content plan

    Session 6 — May 7: Financial Literacy
  • Financial literacy presented by AmPac
  • Access to Capital

Tags

Organized by

Orange County Inland Empire SBDC

The Orange County Inland Empire SBDC Network is funded in part though a cooperative agreement with the U.S. Small Business Administration and California State University Fullerton and extended to the public on a non-discriminatory basis. SBA, Governor’s Office of Business and Economic Development, and California State University, Fullerton cannot endorse any view, product, opinions or services of any external parties or activities.

The Orange County Inland Empire SBDC Network is funded in part through a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the Governor’s Office of Business and Economic Development.

*Disability: Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Please contact Katrina Smith at kmpayne@fullerton.edu or 800-616-723.

*Refund and cancellations: You must give our office 48 hours notice of any changes or cancellations.

If the cancellations or change is not done 48 hours before the event, a full registration fee will be charged.

Our 48-HOUR RULE is Strictly Enforced!

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